Attending (customer) events is a given for many sales teams. Helping them set up, however, is often viewed as “marketing’s job, not theirs”.
The problem is that sales’ input and cooperation is needed to really nail that top tier attendance they desire. In other words, you’ll have to convince them that participating in your event communication is very much in their own best interest. So to get the most ROI from your event, a well-oiled collaboration between marketing and sales is an absolute must. But how can you engage your sales colleagues to comply with your requests?
The solution is straightforward and challenging at the same time: Increase their involvement while minimising the extra workload at the same time. Below you find some of our top tips to get your sales teams on board throughout the whole process: