At InviteDesk, we’re all about making events work smarter, not harder. We know that the right guests make all the difference, and packed events drive real business growth. But let’s be real, getting there can be a hassle. That’s where InviteDesk steps in to: cut the chaos, streamline event management, and get Sales and Marketing working together seamlessly for maximum event value, with minimum stress.
Event tools build for your event success
Built for and by sales and marketing professionals
Mark Van der kinderen co-founded InviteDesk with Jan Heiremans in April 2018. Soon after, Matthias Goossens joined. They realised that events were costing businesses too much money without ultimately getting the right people to attend – companies were making too many last-minute calls to fill seats with second or third tier guests, sometimes even handing out leftover tickets to friends and family as a last resort.
Our values
We move smart
We start with why. We tackle challenges with creativity, act with purpose, and put our energy where it drives the most value. We're lean, focused, and driven by clear goals. We don't waste time, we build, test, improve and deliver.
We live trust
Trust is the foundation of how we work together. We give it from day one, because ownership only works when people feel empowered. We communicate openly, respect each other's time and follow through on our promises.
We care
We care about the success of our customers and their events, as well as the success of our employees. We deliver impactful results, and manage our resources wisely to maximise value. We deeply care about our users, results, people, and resources.
Meet Mark Van der kinderen
Mark spent over 16 years working for Stepstone, where he gained a wealth of experience as Marketing Manager, Head of Product Management, General Manager in Sweden, Business Development Director and Sales Director. He has a Master’s Degree in Applied Economic Sciences from Leuven University.
“Events are a great way to strengthen relationships, and they work even better when sales and marketing can collaborate efficiently throughout the invitation process. It shouldn’t be a tiring, administrative, laborious job – which was all too often the case before we started InviteDesk.”
Meet Jan Heiremans
Jan also worked at Stepstone for almost 17 years, where his roles included Sales and Marketing Director, General Manager for the Benelux Region and Chief Operating Officer (COO). Prior to that he spent eight years working in sales and marketing for Bestfoods (Unilever). He studied Business Administration and Management at Brussels University.
“We’ve made event marketing automation accessible for any company organising any type of event – from internal training sessions for 10 employees or hospitality events with 50 guests, all the way up to large company events with over 1,000 customers. You can set up a complete campaign in just a few clicks. And our intuitive app means sales and marketing can monitor the whole process from start to finish.”
Meet Matthias Goossens
Matthias held several commercial roles at the Adecco Group in Latin America and France. Before that he was active in project management at Fujitsu Technology Solutions. Matthias has a Masters Degree in Commercial Engineering at Universiteit Antwerpen.
“With InviteDesk we are proud we can help our customers to increase the value they get from their event investments. InviteDesk helps them to optimise their event spend, get the right relations to attend, avoid waste and increase business. On top of that our solutions integrates really easy with their CRM or marketing automation tools to fully integrate their data. ”
Meet Norbert Sroke
Norbert studied Media & Computer Science and has been building web-based platforms for over a decade. Alongside being co-founder LineUpr, he is also the creator of QR Code Monkey, one of the world’s most widely used QR code generators with millions of users worldwide.
“With LineUpr, we’ve built a tool that brings structure and flexibility to events of all sizes. For the MICE industry, it’s become essential—not just for communication, but for engagement and real-time adaptability.”
Meet Philipp Katz
Philipp holds a PhD in Computer Science, with a focus on data extraction, machine learning, and geospatial analysis. In 2016, he co-founded LineUpr with the goal of making event apps available, affordable, and accessible for every type of event, from small meetups to large conferences. Today, LineUpr is part of InviteDesk, where Philipp continues to shape the future of event communication and engagement via apps.
“With LineUpr and InviteDesk, we’re giving organisers intuitive tools to create engaging, streamlined experiences, from the first invite of an event to the lasting connection with the next.”
Recent milestones
04/2018 InviteDesk founded
InviteDesk was founded in April 2018 by Jan Heiremans and Mark Van der kinderen. Soon thereafter, Matthias Goossens joined the team
31/05/2024 InviteDesk and Halito! join forces
This merger positions the group as the most significant player in the Benelux, while also strengthening its potential for international growth.
15/12/2025 InviteDesk and LineUpr join forces
InviteDesk acquires LineUpr, further expanding it product portofolio and transforming the company in to an Event Product Suite and expanding it's international footprint with an additional office in Germany
17/12/2025 ISO 27001 Certification
This certification demonstrates our commitment to securing customer data with robust information security management practices and the highest industry standards.