Antwerp, 15/01/2025 – InviteDesk, a leading event marketing software provider, announces the acquisition of LineUpr, a German platform that empowers event organizers to quickly and easily build customized event apps. With features like real-time updates, interactive surveys, and networking tools, LineUpr enhances participant engagement and elevates event experiences. This acquisition not only expands InviteDesk’s product portfolio but also increases its international footprint. LineUpr will integrate into the InviteDesk organization and will continue to exist as a separate product, with plans for seamless integration into the broader InviteDesk offering in the near future.
A powerful new offering for event professionals
This acquisition aligns with InviteDesk’s strategy to create a “best-in-class” product suite for event software. This means a family of complementary software solutions that can be used both as an integrated whole or as separate products, depending on the specific needs of the customer. By adding LineUpr to the offering, InviteDesk broadens its capabilities and provides event professionals with even more tools to elevate their events.
InviteDesk strategy
Jan Heiremans, CEO of InviteDesk, says: “This acquisition is a significant step in our goal of becoming the best-in-class product suite for event marketing. We believe that combining our strengths with LineUpr will bring even more value to our customers. This is not only an expansion of our offering but also a reinforcement of our international growth plans.”
InviteDesk and LineUpr already serve customers in more than 20 countries and have a presence in 4 European countries. Customers have warmly recognized the exceptional service provided by both companies, and this will only improve as we grow our teams and strengthen our local presence.
Mark Van der kinderen, CRO at InviteDesk, states: ” By uniting our customer success teams and enhancing our local presence, we aim to stay even closer to our customers, providing them with tailored and scalable support to further enhance their satisfaction. This partnership marks an exciting chapter as we work together with LineUpr to help customers optimize their events globally.”
The future of LineUpr
Norbert Sroke, Co-Founder of LineUpr, adds: “We are excited about the partnership with InviteDesk, which allows us to take our vision to the next level and serve our customers even better. We remain fully committed to improving the event experience for our clients, and this collaboration opens up enormous opportunities for the future.”
Philipp Katz, Co-Founder and CEO of LineUpr, explains: “InviteDesk specializes in optimizing the invitation and registration process, while LineUpr focuses on enhancing the event experience with tools such as dynamic event apps, real-time updates, and interactive features. Together, our platforms address distinct yet complementary stages of the event lifecycle. By integrating our technologies, we can deliver a unified and comprehensive solution, streamlining data flow and ensuring a seamless experience for both organizers and participants.”
Leadership Team Strengthening
Jan Heiremans states: “We are thrilled to welcome Norbert Sroke and Philipp Katz to our leadership team. Norbert’s expertise in product development and UI/UX design, along with Philipp’s deep technical knowledge, will bring immense value to InviteDesk. These additional skills will help us deliver on our strategy to provide a best-in-class product suite, driving our mission of empowering event professionals worldwide.”
About LineUpr
Founded by Norbert Sroke and Philipp Katz in Germany, LineUpr is a platform that helps event professionals create interactive events. The platform allows users to personalize their events, increase attendee engagement, and create dynamic experiences for speakers, exhibitors, and sponsors. LineUpr has established itself as a reliable and user-friendly solution for both small and large events.
With this acquisition by InviteDesk, the event software market gains a powerful player that not only offers more choice to its customers but also takes a significant step in supporting the growth and effectiveness of events globally.
About InviteDesk
InviteDesk, a company privately held by management and angel investors, was founded in April 2018 in Belgium by Jan Heiremans, Mark Van der kinderen, and Matthias Goossens. The company develops the InviteDesk software, which allows marketers and salespeople to collaborate in the invitation process for events. It helps them easily attract the most valuable customers and prospects to trade shows, conferences, seminars, webinars, VIP events, and other gatherings, maximizing the return on their event marketing efforts. Explore all InviteDesk features on our dedicated feature page.
