Event marketing is an important part of the marketing mix for many companies. There is a lot involved in the organisation. To streamline this process, Mark Van der kinderen, Jan Heiremans and Matthias Goossens created Invitedesk. With success. “A dynamic environment in which you can develop the entire process yourself. We are fans”, says ABN AMRO.
Mark, Jan and Matthias are born sales and marketing people. Their experience and passion gave birth to Invitedesk, an online platform for organising and managing corporate events. “Companies invest in b2b events, but the return is not always clear. You often see the same people show up or you have no-shows, which reduces your return”, says Jan Heiremans. “On the other hand, there is the underestimated workload and how to keep it manageable. These issues form the basis of Invitedesk.”
Matthias adds: “We highly value personal contact. The basis is strengthened thanks to concrete feedback from our customers. In these corona times, for example, we ensure that they can link webinars to Invitedesk via all kinds of platforms.” Invitedesk also went looking for specific modules for ABN AMRO. “Sustainability is anchored in our DNA, which is why we try to invite digitally in the first place,” says Anoek Brekelmans. “As a private bank, that is not always possible, often due to legal guidelines. Customization is therefore a must and InviteDesk is a good strategic partner in this respect. They think proactively and it is nice that you as a customer can provide input to further improve a qualitative product.”
Together for the best ROI
Whether you are organising a hospitality event, a seminar, a conference or a trade fair: Invitedesk is logically structured to efficiently follow up the entire organisation. “It saves time”, says Jan. “You can immediately see who has been invited, who still needs a reminder or who is not coming. This way you can follow up perfectly and fewer mistakes are made. It also effectively results in fewer no-shows. Anoek nods in agreement, because ABN AMRO has been using the system for seminars and events for several months.
"Thanks to InviteDesk, our events are much more professionalised and our internal collaboration runs more smoothly." - Anoek Brekelmans, Senior Partnership & Event Manager at ABN Amro Private Banking
Invitedesk also collects a lot of data, historically and in real time. You can easily follow up on which type of customers the event attracted and what their interests were. “Tools for mailing, forms, you name it: everything is integrated. From check-in to a survey module afterwards”, says Matthias. “We also support CRM programs, which allow you to link event data to other customer data.”
Sounds complicated? “No, it certainly isn’t,” Anoek emphasizes. “InviteDesk’s software is user-friendly, intuitive, and very visually structured. Our other colleagues were onboarded via a training session. You learn the rest by actively working with the application. It is clearly built ‘plug and play’. InviteDesk also provides advice and responds very quickly to questions and problems.
