Wout Criekemans

Wout Criekemans is a Content Strategist at InviteDesk, where he focuses on B2B event management, event marketing ROI, and content & SEO strategy. Before joining InviteDesk, Wout spent 2.5 years as an Event Manager at UCLL University of Applied Sciences, giving him firsthand experience with the challenges corporate event teams face every day. He holds an Advanced Bachelor's degree in Digital Marketing & Communication.

Event Lead Generation: How to Turn the Right Guests Into Pipeline (+ Free ROI Calculator)

Have you ever filled an event, only to discover that few of the attendees were people your Sales team needed to meet? Or handed over…

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10 Best Cvent Alternatives for event planners who want less complexity and lower costs

Over the years, I’ve used several event management platforms to run everything from client workshops to corporate conferences, and Cvent has come up more than…

10 Best Event Attendance Tracking Software Tools (2026 Tested)

Over the past year, I’ve tested event management platforms across everything from 50-person executive dinners to 500-person industry conferences. In this guide, I’ll walk you…

7 Best Event Management Software With Analytics for B2B Event Marketing Teams

If you’re looking for an event management software with analytics, it’s likely because manual and disconnected systems are already limiting your ability to generate real…

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2025 in review

In 2025 InviteDesk ramped up the momentum by expanding its offering from a standalone product to a full-size product suite, meeting prospects and customers across…

Custom event app for greater engagement

With the addition of LineUpr to its product suite, Antwerp-based scale-up InviteDesk is strengthening its position as a smart event partner for businesses. LineUpr is…

Event Badge Generator

Create Professional Name Badges from Excel (PDF Ready) Upload your attendee list, design your badge, and export pixel-perfect PDFs in minutes. Works with .xlsx and…

InviteDesk ranks #22 in Deloitte’s 2025 Technology Fast 50

A milestone for InviteDesk: Growing Fast, Growing smart InviteDesk has been recognised once again in Deloitte’s 2025 Technology Fast 50, ranking #22 among Belgium’s fastest-growing…

How to use your event communication to maximise attendance at your next event

Identifying your ideal attendees is only half the battle. Even the perfect guest list will not guarantee full attendance. Without a strategic communiation plan, seats…

How to handle last-minute changes in Event Management

In the fast-paced world of event management, one thing is certain: last-minute changes are inevitable. Whether it is a VIP cancellation, a speaker running late,…

3 Crucial event planning tips for 2026 (that actually drive event ROI)

Your CMO wants to know what last quarter’s events delivered. You know you ran good events — the room was full, the speaker landed well,…

What is Event Marketing Automation and why do you need it?

Event marketing is a powerful way to engage prospects, strengthen client relationships, and grow your business. But managing event invitations, registrations, and guest follow-ups manually…

How InviteDesk Integrates with fielddrive for Effortless Check-Ins

Smart Integration for a Smooth Event Experience. Vivium, a leading Belgian insurance provider, has transformed its event operations through the seamless integration of InviteDesk and…

Getting the right guests at your events? It’s child’s play for Select!

HR company Select from Antwerp hosts many of its client events in a corporate hospitality box at Royal Antwerp FC’s football stadium. It uses InviteDesk,…

Intuitive approach to event marketing for ABN Amro

Event marketing is an important part of the marketing mix for many companies. There is a lot involved in the organisation. To streamline this process,…