HR company Select from Antwerp hosts many of its client events in a corporate hospitality box at Royal Antwerp FC’s football stadium. It uses InviteDesk, the user-friendly invitation and registration tool, to invite guests and keep track of who’ll be attending.

“Without much of an effort, we can now organize a fully personalized and professional event. Even employees that aren’t proficient at IT, can easily use the tool.” - Nele Cloots, Director of Customer Experience at Select

Select has grown into a renowned HR partner, with around 400 employees and offices in the Benelux region, Dubai and Morocco, since being founded in 1986. It delivers services in recruitment and selection, project sourcing, consultancy and outplacement.

InviteDesk has a strong portfolio with customers including Renault, Opel, IKO and Tectum Group – all using InviteDesk’s innovative features to push event marketing to the next level.

Event Marketing

InviteDesk co-founder, Mark Van der kinderen explains how InviteDesk came to be:"Jan Heiremans and I noticed that inviting contacts to events was often inefficient and not very transparent, with a lot of no-shows and empty seats as a consequence. We both came from management roles in marketing and sales, and felt that  the collaboration between these two departments was often a bit strained. This was a shame, because good events depend on a successful combination of strong content and the right guests. We therefore came up with the vision for a tool that automates the entire invitation and registration process, and makes everything more transparent."

With around 50 events every year, from a football match with 12 customers to an internal business party for 200 people, kwam deze handigheid ook Select goed van pas. Nele Cloots, Director Customer Experience Select: “The past few years, we een strong groei, organisch en door overnames. Because of that, and also due to a recent partnership with Royal Antwerp FC, just before the play-offs, we needed support to efficiently organize these events. Via our network hebben we InviteDesk leren kennen en is de synneking snel tot stand gekommen.”

Platform in motion

In the meantime, this collaboration has been going on for six months and after a solid frequency of events in a short period of time, the application has already proven its worth several times. Emma Vierbergen, Content Creator Select: “With a network of 25 offices, we are not in contact with our sales colleagues every day. When organizing events, this often makes it difficult to keep track of everything. Without much effort, we now manage to set up a fully personalized and professional event. Even employees who are not ICT-savvy can work with it easily.”

Matthias Goossens, Head of Sales InviteDesk: “Our application can be used from A to Z, from the first invitation to the thank-you email. In addition, the tool is constantly evolving and we actively incorporate feedback from users into our development. For example, the option was recently added to distribute digital tickets or generate tickets yourself with QR codes that you can scan at the entrance. After French, English and German, we are also working on the implementation of any other language.”

Measuring is knowing

Mark Van der kinderen: “Everyone with access to the system has immediate insight into the status of the registrations, also via our handy app. Furthermore, we provide educational insights over the longer term. How does the commercial organization use the event budget? Are the right customers invited? Which events score best?”