The best B2B event don’t happen by accident. The right people show up because someone made it easy – and every pound spent ties back to results. The InviteDesk Product Suite covers every phase of your event. InviteDesk handles the invitations, communication, and registrations. LineUpr keeps attendees engaged on the day.
One connected flow. No gaps. No guessing about your event ROI.
Jan Heiremans, Mark Van der kinderen and Matthias Goossens founded InviteDesk in 2018. They’d seen it first-hand: events were eating up budget while the wrong people filled the seats. Last-minute calls. Second-choice guests. Sometimes, leftover tickets handed to friends and family. There had to be a better way.
In 2025, Philipp Katz and Norbert Sroke joined the leadership team when InviteDesk merged with LineUpr – the event app platform they’d spent nearly a decade building.
Our values
Three things that make us us — and the behaviours that bring each one to life every day.
Why
Event management comes with a lot of moving parts. We believe software should take things off your plate, not add to it. So we build every feature to be simple on purpose. If it takes more than a few clicks, we rethink it.
How — We move smart
We start with why, act with purpose, and put our energy where it drives the most value. We build, test, improve, and deliver.
Why
When something goes wrong the morning of your event, you don’t need a knowledge base. You need a person who picks up. Our team shows up before, during, and after — with fast answers and people you’ll know by name.
How — We live trust
Trust is how we work together. We give it from day one, communicate openly, and always follow through on our promises.
Why
Your events aren’t just nice moments. They’re business. Every invite sent, every seat filled, every conversation had should connect back to your pipeline. We build the tools that show what happened — and help your team act on it.
How — We care
We care about our customers’ results, our team’s growth, and the resources we manage. We deliver impactful outcomes and never lose sight of the people behind every event.
CEO & Co-founder
Jan spent almost 17 years at Stepstone, holding roles as Sales and Marketing Director, General Manager for the Benelux region, and Chief Operating Officer. Prior to that he spent eight years in sales and marketing at Bestfoods (Unilever). He holds a degree in Business Administration and Management from Brussels University.
We’ve made event marketing automation accessible for any company organising any type of event – from internal training sessions for 10 employees all the way up to large company events with over 1,000 customers. You can set up a complete campaign in just a few clicks.
CRO & Co-founder
Mark spent over 16 years working for Stepstone, where he gained a wealth of experience as Marketing Manager, Head of Product Management, General Manager in Sweden, Business Development Director and Sales Director. He has a Master’s Degree in Applied Economic Sciences from Leuven University.
Events are a great way to strengthen relationships, and they work even better when sales and marketing can collaborate efficiently throughout the invitation process. It shouldn’t be a tiring, administrative, laborious job – which was all too often the case before we started InviteDesk.
Matthias held several commercial roles at the Adecco Group in Latin America and France. Before that he was active in project management at Fujitsu Technology Solutions. Matthias has a Masters Degree in Commercial Engineering at Universiteit Antwerpen.
With InviteDesk we are proud we can help our customers to increase the value they get from their event investments. InviteDesk helps them to optimise their event spend, get the right relations to attend, avoid waste and increase business. On top of that our solutions integrates really easy with their CRM or marketing automation tools to fully integrate their data.
Norbert studied Media & Computer Science and has been building web-based platforms for over a decade. Alongside being co-founder LineUpr, he is also the creator of QR Code Monkey, one of the world’s most widely used QR code generators with millions of users worldwide.
“With LineUpr, we’ve built a tool that brings structure and flexibility to events of all sizes. For the MICE industry, it’s become essential—not just for communication, but for engagement and real-time adaptability.”
Philipp holds a PhD in Computer Science, with a focus on data extraction, machine learning, and geospatial analysis. In 2016, he co-founded LineUpr with the goal of making event apps available, affordable, and accessible for every type of event, from small meetups to large conferences. Today, LineUpr is part of InviteDesk, where Philipp continues to shape the future of event communication and engagement via apps.
“With LineUpr and InviteDesk, we’re giving organisers intuitive tools to create engaging, streamlined experiences, from the first invite of an event to the lasting connection with the next.”
This certification demonstrates our commitment to securing customer data with robust information security management practices and the highest industry standards.
InviteDesk merges with LineUpr, further expanding it product portofolio and transforming the company in to an Event Product Suite and expanding it's international footprint with an additional office in Germany.
This acquisition positions the group as the most significant player in the Benelux, while also strengthening its potential for international growth.
InviteDesk was founded in April 2018 by Jan Heiremans and Mark Van der kinderen. Soon thereafter, Matthias Goossens joined the team.