Antwerp, August 13, 2024 – InviteDesk, a leader in event marketing software, has announced today that it has raised €690,000 in a capital increase. This move, supported by existing shareholders and a new partner, Gauthier Andries, former CTO of StepStone and PropertyFinder, is aimed at accelerating the company’s ambitious growth plans.
InviteDesk Announces Growth and Accelerates Expansion Plans
- Capital Increase to Support Expansion and Innovation
InviteDesk enhances the return on investment (ROI) of event marketing by ensuring the right attendees are present at company events. The platform facilitates efficient communication with clients and collaboration between sales and marketing teams using real-time data. Founded in 2018 by Jan Heiremans, Mark Van der kinderen, and Matthias Goossens, who have extensive experience at companies like StepStone, Adecco, and Unilever, InviteDesk addresses the need for companies to optimize their event marketing strategies.
Mark Van der kinderen, co-founder, stated: “The capital increase marks a new chapter for InviteDesk, where we focus on further innovation and global growth.“
Market Leadership and International Expansion
After five successful years, InviteDesk has solidified its position as a scale-up in the industry. In 2023, the company nearly doubled its annual recurring revenue (ARR) through strong organic growth. The strategic acquisition of Halito! further boosted this growth, resulting in a fourfold increase in total revenue compared to the previous year. InviteDesk has strengthened its market leadership in Belgium and the Netherlands, serving clients in over 15 countries across various sectors, including Banking and Insurance, Automotive, and B2B services.
With Swedish investors and customers already contributing to our success, and a Strategic Partner Manager Nordic based in Sweden, the company is well-positioned to further expand its footprint in the Nordic region and beyond.
Matthias Goossens, co-founder, emphasized: “Our continuous growth is also driven by very high customer loyalty and an exceptional Net Promoter Score (NPS) of 94. This reflects the user-friendly platform and the strong relationships we have with our existing clients, highlighting our ability to grow alongside them year after year.”
Strategic Focus for 2024 and Beyond
The achievements of 2023 provide a solid foundation for InviteDesk’s current and future expansion plans. Jan Heiremans, co-founder, added: “Our strategic focus for the coming years includes not only strengthening our organic growth but also exploring relevant acquisition opportunities. We remain committed to expanding our international footprint and delivering innovative solutions that help our clients achieve their event marketing goals.”
About InviteDesk
InviteDesk was founded in April 2018 in Willebroek. The company develops the InviteDesk software, which allows marketers and salespeople to collaborate in the invitation process for events. It helps them easily attract the most valuable customers and prospects to trade shows, conferences, seminars, webinars, VIP events, and other gatherings, maximizing the return on their event marketing efforts. For more information, visit www.invitedesk.com.
