A new normal in business events
We finally waved goodbye to COVID which was hijacking event planning at regular intervals. In-person events retook place, depending on the region and the time, some still with restrictions. In 2022, the number of events was booming again! The number of events organized with InviteDesk more than doubled compared to the year before.
But not all types of events grew in the same way: in-person events are the massive driver of this increase. The number of webinars decreased by 27 %. Another interesting fact is that hybrid events (combining online and in-person) only represent 1% of organized events. Most likely the increased complexity of running such events explains this low number.
Live events are the nr1 choice to build customer relations within the B2B marketing mix. And we are very proud to help our customers maximize their event ROI (across all industries such as Finance, Construction Industry Suppliers, Automotive and Professional Services…).
Growth across the board for InviteDesk
We grew the team! This year we welcomed Nils, Danko, and Luka to our team to help us grow our customer base and develop our platform even further. We are constantly looking for more fantastic co-workers. Check out our open jobs!
Our platform kept on developing! Based on customer feedback and our vision, we added new features and made the platform even more complete. This year we added a.o. paid events functionalities, increased marketing & lead tracking capabilities, completely reworked our mobile apps for customers and front desk …
Customers like us a lot! Our stunning NPS score even grew further to 87! And our retention rates are exceptional – our customers are here to stay. A massive thank you to our support team and, of course, to all our customers 🙏 for their trust and for helping us to get better year after year.
We doubled our customer base! As mentioned earlier – 2022 has been a year of growth. And as a SAAS scale-up, growing your customer base is one of the most important KPIs. We are very thankful for adding many fantastic brands to our list of new customers, such as SECURITAS, Astara, Legal Studio, Confida, Mercedes-Benz, Soluno/Dstny, and many more… We operate in 13 countries in 3 continents at this stage.