Event MarketingEvent ROIInviteDeskOpinion

The future of events is hybrid, but not as you might expect

Business events have always been an important part of marketing to build and improve relationships with customers and prospects. Whether you host seminars, congresses, trade shows, or hospitality events, each event type has its advantages to exchange information, trial products, tighten relationships … And what business events are all about, create value for the company.

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