A STERCK event requires a lot of organization. That is why event coordinator Anke Souvereyns and commercial advisor Serge Wailly work behind the scenes with software from InviteDesk. “The time of endless Excel sheets and extensive email invitations is over. InviteDesk centralizes all the necessary functionalities and bridges the gap between our commercial team and the organization of the events,” says Anke.

A STERCK event requires a lot of organization. That is why event coordinator Anke Souvereyns and commercial advisor Serge Wailly work behind the scenes with software from InviteDesk. “The time of endless Excel sheets and extensive email invitations is over. InviteDesk centralizes all the necessary functionalities and bridges the gap between our commercial team and the organization of the events,” says Anke.

"InviteDesk's software simplifies every step involved in organising an event. From initially collecting the right customer data to processing data for marketing analysis afterwards. While I enjoy the extensive desktop version, our commercial colleagues can get started with a user-friendly application." - Anke Souvereyns, Event Coordinator at Sterck Magazine

InviteDesk was founded in 2018 by Jan Heiremans and Mark Van der kinderen. "From our own experience in sales and marketing management, we saw how inefficient and archaic the organisation of events was. With InviteDesk, we offer a powerful tool that allows you to easily manage contacts, send invitations, collect data and more. And we integrate all of this seamlessly into your company's own CRM system," says Jan.

Red tape becomes child's play

Anke, event coordinator at STERCK, testifies: "In the past, our customers were invited by email and Excel sheets were kept to complete the database. This manual method lacked an overview and that made communication between the organization and the commercial colleagues difficult.”

Serge: “And I can confirm that user-friendliness: InviteDesk is not just the most used app on my smartphone. Registering customers takes just a few seconds. STERCK's network includes so many companies that clear software that automatically links to our event coordination is crucial. I have already become a real ambassador!”

Evolving with the times

In times like these, it is not self-evident to organize an event, but InviteDesk is constantly evolving with the times. “We regularly add practical functionalities based on feedback from our users,” says Jan. “Even during the corona crisis, InviteDesk proves its usefulness in various sectors on a daily basis. From booking a showroom visit to inviting people to digital training days and more.”

“We are currently finalizing a function for webinars, in which we also want to extend the entire network experience digitally. From the appropriate greeting to a transfer system and leaving business cards,” Jan concludes.