More than just event satisfaction
The survey module is an integrated part of our solution and enables you to gather crucial invitee and guest feedback at different touchpoints during the process. This means that you not only gather information about the event itself.
For instance when a client can’t make it to one of your events, it might because he is not interested in the topic OR he would love to join but the timing is bad. Clearly this type of information helps you to better understand your audience and take action: if your content is not interesting for that person: try to find out what does capture his attention. If on the other hand the timing is bad, you could think about running a similar event on a different day or at a different hour.
When different colleagues are running different events, it might happen that questions differ from one event to another and/or change over time. This makes it sometimes hard to compare results and track improvements over time.
We allow for centrally managed questions and questionnaires which can be combined with event-specific questions. This way you make sure questions that should be the same are consistent, yet per event some specific things could be asked.
Data capturing for better targeting
When running a survey related to an event, it is an ideal moment to gather additional information about your respondents so you can better align your event offering in the future and send out more targeted invitations.
The InviteDesk Survey module makes it easy to gather for instance the interests of your guests, automatically store them in the database and use this data when compiling the guest lists for your next event.